Bespoke Game Development
Original titles and prototypes built with Unity or Unreal, from concept sprint to launch-ready release across PC, console and mobile.
8–20 week builds · from £14,500
Shoreditch · London
Where play becomes a craft.
InnovativeDataCore is a members' gaming studio and esports lounge on Rivington Street — bespoke game builds, competition-grade arenas and immersive VR, all under one roof.
Our story
A decade of building better play in East London
We opened our doors in a converted print works off Rivington Street with a single conviction: gaming deserves the same care as any fine craft. Today our team of designers, engineers and event producers serves studios, brands and members who want more than a screen and a chair — they want an experience engineered down to the last frame.
- 2016
Founded in Shoreditch
Opened a six-station studio in a former print works, hosting our first Friday-night tournaments.
- 2018
Bespoke development launches
Shipped our first commissioned title for a London agency and grew the engineering team to nine.
- 2020
VR wing added
Built four dedicated VR bays and moved competitive events fully online during lockdown.
- 2022
Esports arena opens
Unveiled a 24-seat, broadcast-ready arena with a dedicated production gallery.
- 2024
Membership relaunch
Introduced tiered membership and crossed 1,200 active members across the borough.
What we do
Services engineered for serious play
From a single evening in the arena to a full commissioned game, every service is run in-house by specialists.
Esports Arena Hire
Our 24-seat, broadcast-ready arena with tournament PCs, shoutcaster desk and a live production gallery for club nights and finals.
Half-day from £680 · full day £1,150
Immersive VR Zones
Four private VR bays with room-scale tracking and curated multiplayer worlds, ideal for parties, team days and first-timers.
60-minute sessions · from £39 pp
Tournament Production
End-to-end competitive events — brackets, referees, overlays, multi-camera streaming and post-produced highlight reels.
From £2,900 per event
Game Design Consultancy
Playtesting, systems and economy design and balancing sessions with our senior designers for studios shipping their own titles.
Day rate from £780
Streaming & Content Studio
An acoustically treated capture room with pro lighting, capture cards and an editor on hand for creators and brand shoots.
Hourly from £55 · packages available
Selected work
Recent projects & spaces
A glimpse of the titles we've shipped and the rooms we've built on Rivington Street.
Nightfall Circuit
A neon racing title commissioned for a 2023 launch event, running on our arena rig.
The Arena Floor
Our 24-seat competition space, configured for a regional finals broadcast.
VR Bay 03
Room-scale co-op adventure built exclusively for our members' VR wing.
Capture Studio
The content room mid-shoot during a creator residency week.
The people
Meet the studio
A small, senior team of makers who genuinely play what they build.
Priya Anand
Studio Director
Fifteen years across mobile and console production, keeping every commission on time and on spec.
Marcus Ellery
Lead Engineer
Unreal specialist and former engine programmer who obsesses over a locked 120 frames per second.
Sofia Ricci
Head of Design
Systems and economy designer who has balanced everything from card games to competitive shooters.
Daniel Okafor
Events & Production
Runs our arena nights and broadcasts, from bracket to overlay to the final highlight reel.
Word of mouth
What our members say
Reviews from the players, studios and hosts who share the floor with us.
JTJames T.
Hackney, London
“Hired the arena for our company finals and the production quality was broadcast-standard. The stream overlays and shoutcaster desk made it feel like a real esports event.”
14 March 2024
AOAmara O.
Islington, London
“Booked a VR bay for my partner's birthday and the staff walked six nervous first-timers through it perfectly. We stayed an extra hour without noticing.”
2 February 2024
RPRavi P.
Shoreditch, London
“Their design team helped us balance the economy in our card game before launch. Genuinely sharp feedback — our retention numbers jumped after the changes.”
19 December 2023
CMChloe M.
Camden, London
“The content studio is a hidden gem. Great lighting, an editor on hand, and I walked out with three finished videos the same afternoon.”
8 November 2023
Good to know
Frequently asked questions
Everything about booking, membership and the technical side of the studio.
Bookings
For weekend evenings we recommend two to three weeks' notice, as those slots fill quickly. Midweek daytime sessions can often be arranged within 48 hours. Larger tournament productions need at least three weeks so we can staff the gallery.
We keep a handful of casual stations available for members on a first-come basis, but arena hire, VR bays and the content studio must be booked ahead. Ring us on the number below to check same-day availability.
Membership
Membership gives you discounted station and VR rates, priority booking on arena nights and access to members-only tournaments. Tiers start with a monthly casual pass and go up to a full studio pass with guest passes included.
Yes. Casual members can bring one guest at the standard rate, and studio-pass members receive guest passes each month. Everyone visiting the arena signs in at reception on arrival.
Technical
Every arena station runs current-generation GPUs on 240Hz monitors with mechanical peripherals, kept on a regular maintenance cycle. We can also install specific titles or tournament clients ahead of your event on request.
Yes. Our engineering team builds across PC, console and mobile using Unity and Unreal. During your initial consultation we'll confirm target platforms and any certification requirements before the build begins.
Visit us
Plan your visit or start a project
Tell us what you'd like to play, host or build and we'll be in touch within one working day.
- Phone
- +44 20 7729 8765
- [email protected]
- Studio
- 54 Rivington Street, Shoreditch, London EC2A 3QN
- Opening hours
- Mon–Thu 10:00–23:00 · Fri–Sat 10:00–01:00 · Sun 12:00–22:00